Scripting and storytelling is at the heart of everything we do, as the right story told in the right way can bring any learning experience to life. We incorporate exciting narratives, comedy, conflict and authentic spoken discourse as tools to engage our audience.
Scripting in an imaginative way can have a transformatory effect on ELT listening and video materials - it's something we see as an essential opportunity to inspire learners and teachers alike.
We believe that scripting doesn’t have to simply be a means to model and examine target language, but with a bit of thought can be much more than that.
We work on a unique model of dynamic script writing where we take three broad approaches:
- Creative scripting where we ensure the content is as engaging as it can be.
- Production focussed scripting where we ensure the scripts work within the various constraints, budgetary and otherwise, of the production.
- ELT scripting where we ensure the content is appropriate and language is graded to the correct level.
We often find that the focus is skewed too far towards ELT scripting, and in our experience it’s more than possible to keep the strong pedagogical strands that you get from focussed ELT writing, whilst also ensuring that the scripts are appropriately designed for the production and crammed full of creative and engaging content to have huge appeal to the target demographic.